We are living it

Fashion,27 March 2020

There are so many thoughts going through my head today and I already wrote a marathon long text about my actual thoughts and worries, but then everything felt ridiculous… Had to delete it. Now, more than ever do I feel too privileged to speak. My heart is full of worry about how our society will keep its head above the water. I’m fine, therefore it’s easy to try to focus on the positive side of things, but this terrible crisis that touches so many areas makes my stomach hurt when I think about everyone treading water and going down with it.

We got no other option than to try to find strength in those little things, stay hopeful and trust that good beats the bad, but the feeling of unfairness feels more tangible than ever here in our beloved country. Can you actually believe that we are living this right now? I can’t, most of the times. What I’ve found helpful is to try to stick to routines. It feels safe, calms anxiety and keeps me sane most of the time. Just a little tip from one anxious soul to another ;).

I’m going to try to continue as usual as long as it feels ok, but I want you to know that all of this affects me very much emotionally and I don’t want to be ignorant. I would love to get your feedback on what kind of content you prefer right now, if any at all? Wondering what I’ll feel about these posts years after this…

I’m doing my best to help those I need the way I can. There are many ways to help, so let’s all do what we can and most importantly, let’s stick together! Love to ya’ll! suit Custommade// shoes Manolo Blahnik


  • Julia

    Hey Sofia, I can feel you. Actually it’s hard to put my feelings and thoughts into words. No one knows what the future will hold for us and that worries me a lot. But I’m glad we are all in this together and we have to stay hopeful. There will be better times for sure.

    As you said, I also try to stick to routines and do all the things I always wanted to do but didn’t have the time. It helps me a lot to be focused on something.

    Well I still enjoy your fashion & beauty posts here and on IG. You are doing a great job. It helps me to escape from the uncertain world. Thank you!

    Best wishes to you and your family. Stay safe & healthy.

    • Sofia Ruutu

      Hi Julia! Thank you for your thoughts. I feel the same… It’s really difficult to recognize feelings right now and put them into words. they switch so fast! Staying hopeful and try to not go down with everything else going down around us is important but feels kind of “wrong” at the same time. And yes, focus is so good!

      Thank you for your support. I will do my best to offer a place to escape to for lighter and happier subject, while still being respectful of the situation.

      I wish you all the best too! A lot of strength, hope, laughter and most importantly good health for you and your near and dare ones.

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