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Yesterday, I attended an event where we got to take part of a speech about sustainability. It’s a very interesting and complex subject. Not as easy as we would think, which is something I’ve learned and keep learning about at school as well. It’s the entire system that needs to change and purchasing from high end brands doesn’t say anything about sustainability, or at least not the production process. One thing is sustainable however, and that is NOT buying. Buy less and wear more… Way more than we do now. In that sense, high quality products become more sustainable, but only if we really wear them, pass them forward and really take advantage of the fact that the pieces are long lasting. Sustainable consumption starts from the individual, our behavior.

When I think about my own wardrobe that unfortunately is everything but sustainable due to the extremely fast rotation, I still think that my most timeless pieces get worn the most. My bags, coats, leather jackets, leather pants, denim, shoes etc. But I can’t say that it’s my most expensive pieces that get worn the most. Actually, it’s a mix between cheap underwear tops from chain stores, vintage jeans and luxury items. It’s items I wear on a daily basis and unfortunately, it’s not that gorgeous and shop stopping party dress I wear once or twice before I feel like it’s old news. All in all, it was eye opening and a very good reminder for me to keep in mind for my future purchases.

trench coat here 

Pictures: Janita Autio