Woman unlimited

Fashion,personal,8 March 2018

Today is the International Women’s Day. A day that has become more and more meaningful to me by each year. I am extremely thankful for being the woman I am in our society. Things are improving and I am proud of what I get to bring to the table. Nothing will ever change if we sit and wait for someone to change things. We have to do it together for ourselves and for our children. Most importantly, we should never underestimate our power to make change. Nothing changes over one night but if we start by changing old ways of thinking great things will happen. I’m sure of that.

I would never let being a woman stop me from anything, especially because I don’t want my children to get stuck in old role models and limited patterns. With my own example I want to show my children how and when to draw your own lines, how to overcome personal limitations and most of all how to support and help others. It can be the simplest things like being confrontational if someone talks disrespectfully, says an inappropriate joke or genuinely offer help to everyone asking for it. We are small alone, but strong together. Being an entrepreneur makes it that much easier for me to do things my way, therefore I feel responsible for my input. I set my own prices, bring my kids to work and do things how I want to. I don’t have to think about what everyone thinks of how I operate. Therefore, I do things how I want to and don’t the fact that I’m woman stand in my way, ever. I’m able to think outside the box and create new ways beneficial for me and other women.

Why do we need a specific day to celebrate women? We celebrate 8th of March to remember the pursuit towards women’s right to vote. We have come a long way since that and together we become powerful to push even further. 2017 was an extremely memorable year I feel proud of. The Metoo campaign was and is a great example of the power we can achieve together. Together we are so much stronger and we can achieve great things. That’s why I think it’s so important to focus on working together and pushing each other. We don’t even have to like everyone we work with or help, but by working together we can achieve big things that benefit all of us. My motto is to always, always help other women and support their work in every way I can. If I don’t, I know it will bite me in the butt later. Today I want to embrace every single wonderful woman I have in my life. My mother, sisters and friends. You inspire me more than you know.

I am responsible regarding pushing things forward for other women in my personal life as well as in my work. I collaborate with Finnish companies driven by women and try to help in any way I can. I am always eager to support my friends starting something new and always offer my help in that. Women that inspire me the most are women supporting other women, therefore I want to do that myself and although things are looking brighter already we can’t allow ourselves to get lazy. Equality between genders is still far from equal and we shouldn’t settle for anything less, should we?  Like I’ve said before I am stunned and extremely thankful for all the help, support and simply just cheering I’ve received myself.

As you know, Andiata is one of my favorite brands. I wear their clothes on a daily basis and love that it’s Finnish. It’s also a woman driven company which still is quite rare. Wherever I go, I feel proud to wear Andiata and it feels good to wear something with a clean conscious, knowing I support the women behind it. We can all show our support in the smallest everyday decisions. Andiata is a good example of a company working with women to get an understanding of what women want. The collections and designs are created for bubbly women in any life situation supporting whatever life we want to live. I wear Andiata suits for business meeting, leisure sets in cashmere when I’m at home with my kids, the softest leather jackets at school and feminine dresses on vacation. Andiata lets every woman be whatever we choose to be and doesn’t try to limit us to one role.

I’m not trying to overrun men or prove that women are better. All I strive for is equality. To meet every person despite their sex exactly the same. To feel like we all have the same opportunities and rights in life.

As a gift to you Andiata has kindly given me the great opportunity to let you take part in a draw where you can win your favorite piece from their new Spring collection! Take part by choosing your favorite piece HERE and comment either below this post or on my Instagram before March 13 which piece you have chosen.


Osallistu Andiata arvontaan valitsemalla lempi tuotteesi Andiatan kevät mallistosta. Voittaja voittaa valitsemansa tuotteen! Arvonta päättyy 13.3. Valitse lempi tuotteesi TÄSTÄ!

All clothes and beige boots by Andiata// Pictures by Juuli Rönkä

Influencer 2018

Outfit,personal,Work,9 January 2018

As this year just started and I’m thinking over my personal goals, dreams and plans in life, I’m also reassessing my work field and what I wish for myself in the near future. I’ve gotten some questions about the work I do, therefore I thought I’d scrap up some of my thoughts while lying in bed being ill. When it comes to what I do I don’t really know what I want or should call myself. An Influencer maybe, but that term is in my opinion a little bit hard to understand and define. Right now, my main occupations are modeling and creating online content. Mostly for my own blog and Instagram, but also for companies to use on their own platforms.

The influencer market is changing rapidly. More channels are available and there is more and more competition. Luckily, companies here in Finland are realizing the importance of social media today. I have chosen not to take on more channels than I can handle and focus on what I like and what works for me. My main focus is to inspire with pictures within the fashion and beauty area. I love Instagram, but put most lot of love and work into this blog which still is my main channel.

Trends I see coming this year are longer collaborations where a company and influencer takes the risk to invests in a longer collaboration or ambassadorship for a longer period of time. I really wish and hope that this way of working would become more popular because I honestly think that’s the most beneficial and fruitful form. At least in the long run. It’s a risk both for the company and the influencer to commit to each other for so long, but active engagement and sincere interest in the partner makes the collaboration more trustworthy and believable. Personally, I like to really get to know the company/product and invest my time, effort and emotions into it. I want to go over the company’s main goals for the collaboration and together work out a plan to work towards and achieve them.

I choose my collaboration partners extremely carefully! I say no more than I say yes and want every collaboration to feel accurate to the rest of my content and most of all you, my dear readers. Every collaboration is for you! Everything I do here is for you to take part off for free.

I hope collaborations would become more selective and exclusive. Buying the same visibility and content from many influencers all at once gets in my opinion a little too uninteresting and less personal and not trustworthy. I prefer collaborations that have selected only very few influencers they strongly believe in and want to identify themselves with. Branding is important for me, but also for the companies.

In case you’ve ever thought of becoming an influencer yourself my advice is that you should definitely give it a fair chance. Don’t give up, but be ready to work for free for some time and it’s important to understand it’s not all fun and games. Think about what interest you and how you would like to communicate your love and passion towards that to others. What’s your way to inspire? It can be anything from knitting, cooking, cats, gardening, décor you name it! Having a niche is good. Then choose what form you want to communicate in. Do you prefer YouTube, podcasts, Instagram, blog, snapchat, Pinterest, Facebook etc. Dream big and work harder and don’t care if you aren’t the biggest on the market. I strongly believe that smaller influencers are getting more and more important and valuable. Companies are realizing that smaller influencers might have the most loyal followers and targeted audience. That is worth gold.

If you have any wishes, thoughts or criticism about my collaborations or the work I create here in general, don’t hesitate to write either here or email: sofia.ruutu@gmail.com.

Hoping for a great year also business- wise, both for myself and all of you!

tee, jeans and shoes zara// tweed jacket Indiana (on sale here)// bag louis vuitton

Pictures by Juuli Rönkä