The Vintage Project

Fashion,Outfit,18 December 2017

In collaboration with Saga furs/ Kaupallinen yhteistyö Saga fursin kanssaBefore

As many of you know I love vintage. More specifically I love he search and feeling of making a good find or seeing something beautiful in something unexpected and untypical. I have always liked to challenge myself when it comes to esthetics. The feeling of surprising myself is fun and developing. I just know I need to challenge myself in how I look at things. That’s the reason why I constantly like to make small changes in my home and dare to try new things in fashion. It’s like I want to test myself whether I can learn to like something or not. Switching things up gives me energy, therefore I like to do it in a responsible way- recycling.

Vintage and recycling is a responsible and environmentally friendly way to consume. We consume without bringing new things into the world. Recycling is also a great way to get rid of pieces that for some reason don’t get the life they deserve with you, but might get a new life with someone else. I love seeing my own clothes move in with my friends, family members or someone who can appreciate them again. It feels important and good to let beautiful clothes live as long as possible.

This vintage project with Saga Furs has been amazing to work on. I got a chance to turn something old and dated into the most beautiful and lasting piece of clothing that I’ll have and cherish forever. This classic old fur was enormous, super heavy, almost floor length, and to be honest- it smelled kind of bad. When given the opportunity to have it washed, restyled and brought to life again I knew I had to take it because vintage and recycling is something I strongly believe in and try to live by and support as much as I can. I know I wouldn’t have the coat as it was, but now I have the perfect, timeless, warm and elegant coat for every special event for years ahead. I already wore it to a gala; Independence Day party and a Christmas party.

What I liked the most about this whole project was the process. Little did I know about how much hand- craft and expertise is needed. First, we had to figure out the condition of the old vintage fur, wash it, re-design and then alter it to perfection. I wanted to keep it very classic, but I knew I wanted a large hood and a belt. The embroidery was a last-minute alteration that made this coat one of a kind and irreplaceable to me. I couldn’t be happier with how it turned out!

With this post, I want to encourage all of you to go through your own, your grandmothers and mother’s wardrobes to see if there’s something already existing to work with. Maybe you have something that means a lot to you, but doesn’t work as it is? When it comes to redesigning there are almost no limits. As long as you can see the potential hiding somewhere deep down it deserves to get a new chance to live again. And, the piece becomes so much more meaningful and special after going through this process with you.


Makeup and hair by Leena Waggoner

Styling by Mila Pentti

Before and after pictures by Sakari Majantie



Parenting and broken pantyhose

Outfit,22 November 2014

I was so not ready for snow yet and even the thought of christmas seems very far away. I am not particularly into holidays but I love christmas, especially now when I get to see it through the eyes of my own child. I think that one of the most valuable and important tasks as a parent is to create memories for our children. Traditions, routines but also exceptions give comfort, special memories and safety which are a few of the most important things I want for Greta to remember from her childhood.
Another good thing about this time of year is that I get to stuff myself with ginger bread ;D!

Now I think it’s time for this family to get activated and head outdoors. Later we’re going to Ikea for some meatballs and playtime :).
Before that I just wanted to share this cozy outfit from last week with you.

PS. Try to ignore my broken pantyhose ;P!
xoxo ;)


fur vintage// knit santosh// skirt jlindeberg// boots h&m// bag chanel boy

Pictures by Matilda