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Fashion,Outfit,25 April 2016

*Post in collaboration with Stockmann// Kaupallinen yhteistyö Stockmannin kanssa

Sofia Ruutu OOTD STOCKA

The best time of the year is about to kick off. The party season. So many festivities to celebrate. Vappu, mothers day, graduation and my personal favorite, weddings. Not only do I love the celebration itself with everyone gathering, great food and togetherness. Dressing up is a big part of the preparations and sets the mood for the event. Everything feels a little bit more extra when experienced in a nice dress, heels and that empowering lipstick.

Getting ready for a special event is something I remember from my own childhood. I remember going shopping with my mom. Hanging the hanger with my newly purchased and carefully picked out dress on my door knob, and admiring my mom doing her makeup the morning of. That special feeling of everyone making an effort to look and feel their best is something I remember clearly. That feeling is something I cherish and love which probably is why I still find pre-party preparations to be the best part. So hopeful, excited and expectant for what the day has to offer.

This spring I have the honor to be one of the faces for Stockmanns spring campaign. Stockman is not only a big part of my childhood shopping memories, but a place I spend hours in every week. The entire department store has gone through a huge face lift and is now filled with so many of my favorite brands. I also want to point out that Stockmann grocery store is in my opinion a pride of Helsinki. A place I take all of my foreign friends for a visit.

When styling this shoot I simply couldn’t decide between these two dresses. So, I had to shoot both. I also went a bit over board at the shoe department which resulted in a hallway totally blocked with shoe boxes (oops). Too many amazing pairs to choose from. If only I had more than two feet.

I also have a surprise for you! With the code SOFIA10 you get 10% off everything online under the category women. The code is valid between 25.4-10.5.2016 and can not be combined with other discounts. Make me proud ladies and shop away ;).

Koodilla SOFIA10 saat 10% alennuksen kaikista naisten tuotteista. Alennus on voimassa ainoastaan verkkokaupassa www.stockmann.com, ja alennusta ei voi yhdistää muihin alennuksiin.

Koodi voimassa 25.4-10.5.2016 asti.

Check out their weekly style inspiration here if you want to see a familiar face :).

 

Sofia Ruutu OOTD STOCKA Sofia Ruutu OOTD STOCKA Sofia Ruutu OOTD STOCKA Sofia Ruutu OOTD STOCKA Sofia Ruutu OOTD STOCKA Sofia Ruutu OOTD STOCKA Sofia Ruutu OOTD STOCKA Sofia Ruutu OOTD STOCKA Sofia Ruutu OOTD STOCKA Sofia Ruutu OOTD STOCKA

 

Sofia Ruutu OOTD STOCKA Sofia Ruutu OOTD STOCKA

Outfits from Stockmann
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Pictures by Dora Dalila

 

 

 

 

 

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