Work

snapshot diary with Huawei

Travel,Work,16 February 2018

In collaboration with Huawei// Kaupallisessa yhteistyössä Huawein kanssa

In my work as an Influencer or whatever you choose to call it the tools I work with play an important role. I need and want to stay connected, available and always ready to catch the moment in case that’s something I feel you’d be interested in. I want to include my followers in my world of inspiration. Inspiration can be found everywhere at any time.

I’m so happy to finally kick start this collaboration with Huawei. I tried one of Huawei’s phones for the first time last Spring, where after I was intrigued by the quality of the phone, especially the camera and reached out to Huawei. Now I’m here, launching a collaboration with Huawei Mate 10 Pro. The excitement is real!

I decided to learn this phone and try it for some time to really get a hang of it. I’ve been photographing stills and different arrangements, people, videos, outfit pictures, food and everything in between. That’s when I got the idea to make this one day in Stockholm diary through the lens of Huawei. During this short stay I shot more than 15 outfit pictures, worked on collabs, went to meetings, attended an event and took pictures of the in-between moments. Those random snaps are the ones I wanted to collect here for you because I usually only share those well-planned moments.

Usually casual snap shots are much more interesting and relatable. When I pull out my phone for a picture the vibe is much more relaxed and casual than when I work with my system camera. The pressure is off and that’s what I wanted to achieve. Some of you might even remember that was one of my promises for myself for this year. More pictures of relaxed situations. This phone helps me achieve that.

Let me introduce you to Huawei 10 Mate Pro. This phone is equipped with a two-way camera by Leica! The color camera lens has 12 megapixels and the black and white-  20 megapixels. What amazes me the most is the possibility to shoot in pro mode, putting the camera in RAW, zoom digitally, use the OIS stabilizer and f/1,6 aperture. It also contains the Bokeh function which gives a blurry effect. Shooting in RAW mode is important especially if you like to edit your pictures. I always adjust the light, contrast and colors or filters in either Lightroom, VSCO or phone. You can edit your pictures using Huawei’s editing tools. I like to put on the enhanced colors for deeper color reception, but it offers you filters, tools to adjust lightning and colors and of course beauty filters for that perfect selfie :D. You can also film with a filter present. The camera contains the most important features I constantly use in my system camera which offers me great quality with much less effort. The phone is also dust and water resistant.

Another mentionable thing is the battery. Seriously, it never dies. During my two days in Stockholm it didn’t die once and I constantly used it! Literally an energy savior.

As this collaboration will continue, I’ll show you and compare the quality of the camera with my systems camera taking outfit pictures. Until next time!

Tänä syksynä Huawei julkisti uuden puhelimen Huawei 10 Mate Pro -puhelimen. Olen harjoitellut puhelimen käyttöä pitkin talvea ja ajattelin, että kuvapäiväkirja reissustani olisi hyvä tapa esitellä puhelimen kameran ominaisuuksia ja laatua. Kun kuvaan puhelimella fiilis ympärilläni pysyy paljon rennompana ja luonnollisena verrattuna siihen, kun kuvaan järjestelmäkameralla. Siksi halusin kuvata teille kuvia rennoista tilanteista joista en yleensä en rakenna postauksiani.

Huawein kaksoiskamera on Leican, jonsa värilinssissä on 12 megeapixeliä ja mustavalkoisessa 20mpixeliä. Kuvastessani RAW -tilassa varmistan, että kuvani sisältävät mahdollisimman paljon informaatiota. RAW -kuvia on helpompi muokata, jos niihin haluaa tuoda lisää valoa tai säädellä väriloistoa, kontrastia tai lisätä filtterin. Tämän kameran pro tila siis mahdollistaa sen, että kuvia voi kuvata RAW -tilassa aivan niin kuin järjestelmäkamerassa.

Huawein kameran asetuksista löytyy myös Bokeh -asetus, jonka avulla saa blurrattua taustan tai muutettua kuvan tarkennuspistettä. Tämän voi tehdä myös jälkeenpäin! Kamerassa on myös (OIS) kuvanvakain sekä f/1,6-aukko.

Kameran akku on myös todella hyvä ja se virtaa riittää ikuisuuden! Puhelin oli käytössäni koko matkan ajan enkä joutunut lataamaan sitä kertaakaan vaikka kuvasin videoita ja kuvia taukoamatta.

Yhteistyö Huawein kanssa jatkuu ja ensi kerralla vertailen puhelimen kameraa vs järjestelmäkameraani sekä niiden eroavaisuuksia.

All pictures taken with Huawei 10 Mate Pro

Influencer 2018

Outfit,personal,Work,9 January 2018

As this year just started and I’m thinking over my personal goals, dreams and plans in life, I’m also reassessing my work field and what I wish for myself in the near future. I’ve gotten some questions about the work I do, therefore I thought I’d scrap up some of my thoughts while lying in bed being ill. When it comes to what I do I don’t really know what I want or should call myself. An Influencer maybe, but that term is in my opinion a little bit hard to understand and define. Right now, my main occupations are modeling and creating online content. Mostly for my own blog and Instagram, but also for companies to use on their own platforms.

The influencer market is changing rapidly. More channels are available and there is more and more competition. Luckily, companies here in Finland are realizing the importance of social media today. I have chosen not to take on more channels than I can handle and focus on what I like and what works for me. My main focus is to inspire with pictures within the fashion and beauty area. I love Instagram, but put most lot of love and work into this blog which still is my main channel.

Trends I see coming this year are longer collaborations where a company and influencer takes the risk to invests in a longer collaboration or ambassadorship for a longer period of time. I really wish and hope that this way of working would become more popular because I honestly think that’s the most beneficial and fruitful form. At least in the long run. It’s a risk both for the company and the influencer to commit to each other for so long, but active engagement and sincere interest in the partner makes the collaboration more trustworthy and believable. Personally, I like to really get to know the company/product and invest my time, effort and emotions into it. I want to go over the company’s main goals for the collaboration and together work out a plan to work towards and achieve them.

I choose my collaboration partners extremely carefully! I say no more than I say yes and want every collaboration to feel accurate to the rest of my content and most of all you, my dear readers. Every collaboration is for you! Everything I do here is for you to take part off for free.

I hope collaborations would become more selective and exclusive. Buying the same visibility and content from many influencers all at once gets in my opinion a little too uninteresting and less personal and not trustworthy. I prefer collaborations that have selected only very few influencers they strongly believe in and want to identify themselves with. Branding is important for me, but also for the companies.

In case you’ve ever thought of becoming an influencer yourself my advice is that you should definitely give it a fair chance. Don’t give up, but be ready to work for free for some time and it’s important to understand it’s not all fun and games. Think about what interest you and how you would like to communicate your love and passion towards that to others. What’s your way to inspire? It can be anything from knitting, cooking, cats, gardening, décor you name it! Having a niche is good. Then choose what form you want to communicate in. Do you prefer YouTube, podcasts, Instagram, blog, snapchat, Pinterest, Facebook etc. Dream big and work harder and don’t care if you aren’t the biggest on the market. I strongly believe that smaller influencers are getting more and more important and valuable. Companies are realizing that smaller influencers might have the most loyal followers and targeted audience. That is worth gold.

If you have any wishes, thoughts or criticism about my collaborations or the work I create here in general, don’t hesitate to write either here or email: sofia.ruutu@gmail.com.

Hoping for a great year also business- wise, both for myself and all of you!

tee, jeans and shoes zara// tweed jacket Indiana (on sale here)// bag louis vuitton

Pictures by Juuli Rönkä